IDENTITY – strategy and identity development up to engineered materialized environment

Toni Loco Pizza – juxtaposing square, diagonal and circle
Prouvé RAW - contemporary extension of the Jean Prouvé portfolio
Precinct 5 store – homage to impermanence
G-Star Raw Pavilion - the light side of Raw

SCALE-UP – translation of brand identity to physical identity, roll-out strategy and execution

COEF Men Premium
G-Star Global Retail Roll-out
G-Star Global Flagship Stores
Secrid Brandstore Rotterdam

ACCOMODATION – spaces combining freedom of use with a strong expression of identity

Houseboat interior - Industrial elegance
G-Star Raw Headquarters – the workplace as a canvas for creativity
House of Performance
G-Star global showrooms

BRAND LAB – temporary environments for brand exploration, activation and connection

Columbia customization – the fun of violence
G-Star Global Expo Concepts
Bugaboo Kind & Jugend Expo
RAW shows & events

MATERIALIZATION – research and development of bold material realities

Concrete and stone
Metal
Glass
Wood
Textile