IDENTITY – strategy and materialized design for retail and hospitality

Olaf Hussein Flagship
Birkenstock Cologne
COEF
1.3.5c
Birkenstock Pop-Up
Ace & Tate Amsterdam
Lumi3re
Birkenstock The Hague
Birkenstock London
Confetti
Roladin Bakery
Birkenstock Amsterdam
Toni Loco Pizza
Vitra Prouvé RAW
COEF Leiden
Precinct 5 store
G-Star Raw Pavilion - the light side of Raw
Secrid Brandstore Rotterdam
Toni Loco The Hague

SCALE-UP – roll-out strategy, design and excecution for retail and hospitality

COEF Men Premium
G-Star Global Retail Roll-out
G-Star Global Flagship Stores
Birkenstock retail expansion

ACCOMODATION – spaces for working and living

Olaf Hussein HQ
Formo HQ Berlin
Houseboat interior
G-Star Raw HQ
House of Performance HQ
G-Star global showrooms

BRAND LAB – temporary environments for brand exploration, activation and connection

Columbia activation
G-Star Global Expo Concepts
Bugaboo Kind & Jugend Expo
RAW shows & events
Les Atelier Ramadan Pop-Up

MATERIALIZATION – research and development of bold material realities

Concrete and stone
Metal
Glass
Wood
Textile