Olaf Hussein HQ - continuous adaptation

The Olaf Hussein team are a group of urban, diverse and friendly people: passionate about streetwear, but valuing genuine connections over bland coolness. Their pursuit of freedom and togetherness is expressed in the brands’ fresh spatial concept for their headquarters. The interior design draws inspiration from the relationships within the team, emphasizing togetherness, and the brand's commitment to sustainability, resulting in a modular, friendly minimalist aesthetic.

As the Olaf team is young and fast growing, the Headquarters is in a condition of continuous adaptation and reconfiguration to adapt to the changing size and needs of the teams. Consequently we approached the workspace as a set of versatile tools rather than an static interior. We envision the office as a dynamic platform, and we design the rules that allow for effortless change. The primary tools we employ are: cardboard tubes and CNC milled multiplex sheets, which can be assembled into self-supporting structures, creating desks, tables, room dividers, seating, and even walls.

The standout features of the office include a 25-meter-long work table, the wavy room dividers and the impressive 8-meter-long communal table; all designed to encourage togetherness and foster interaction, aligning perfectly with the modern office's objectives. At the Olaf office there are no solitary, dedicated desks: ; instead, the lengthy, curvaceous table accommodates varying occupancies, 5 people can work there – without feeling ‘most desks are empty’ - just as well as 20. We consider this non-binary approach crucial in shaping contemporary workspaces.

Cardboard, a truly circular material, is consistently sourced locally, and discarded cardboard effortlessly transitions into new, recyclable cardboard. The round shape of the tubes inbues them with structural strength while minimizing material usage. When configured in a wavy sequence, the room dividers become self-supporting structures, while remaining lightweight. Consequently, the resulting elements are easy to move around, extend, reconfigure etc. The same principle applies to the supports of the desks, tables, and seating, all designed with the next, yet unknown, update in mind. The economic, flexible and sustainable qualities of the cardboard tubes, combined with the tactile appeal of their round and soft textures, fit well with the ‘friendly minimalist’ ethos that defines the brand.

photography: Maarten Willemstein

Related projects

Olaf Hussein - curved gallery
Birkenstock Pop-Up
COEF Eindhoven - an interior landscape
Ace & Tate Amsterdam
Lumi3re - commercial dadaism
Confetti - accessible edge
Roladin - hospitality monolith
Formo Berlin - office laboratory
COEF Leiden - soft modernism