Johan van Hasseltkade 205B
Johan van Hasseltkade 205B
We first find out who you are, and then translate this into a spatial experience that offers freedom of use.
We seek and are sought by those with guts, willing to explore their potential and take an authentic stand. The scale is irrelevant; we are triggered by content, not by size.
Studio Carbon is an Amsterdam-based strategic spatial design agency. From strategy to rollout and execution, we trigger your autonomy by uncovering your authenticity and potential. The project dictates the team; we collaborate with specialized designers and researchers, carefully selected according to the projects’ requirements.
Founded in 2017, Studio Carbon is owned and run by Pieter Kool, graduated Industrial Design Engineering from the TU Delft, the Netherlands. From 2004 to 2017 he worked for G-Star RAW as Global Creative Director 3D Design & Development, designing +1000 stores and Shop-in-Shops, +40.000m2 office space and trade fair pavilions - which resulted in the title ‘Engineer of the year 2013’ awarded by The Royal Dutch Association for Engineers.
Pieter is an energetic speaker and motivator. He frequently delivers keynotes on topics including brand development, retail trends and design strategy
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The Olaf Hussein team are a group of urban, diverse and friendly people: passionate about streetwear, but valuing genuine connections over bland coolness. Their pursuit of freedom and togetherness is expressed in the brands’ fresh spatial concept for their headquarters. The interior design draws inspiration from the relationships within the team, emphasizing togetherness, and the brand's commitment to sustainability, resulting in a modular, friendly minimalist aesthetic.
As the Olaf team is young and fast growing, the Headquarters is in a condition of continuous adaptation and reconfiguration to adapt to the changing size and needs of the teams. Consequently we approached the workspace as a set of versatile tools rather than an static interior. We envision the office as a dynamic platform, and we design the rules that allow for effortless change. The primary tools we employ are: cardboard tubes and CNC milled multiplex sheets, which can be assembled into self-supporting structures, creating desks, tables, room dividers, seating, and even walls.
The standout features of the office include a 25-meter-long work table, the wavy room dividers and the impressive 8-meter-long communal table; all designed to encourage togetherness and foster interaction, aligning perfectly with the modern office's objectives. At the Olaf office there are no solitary, dedicated desks: ; instead, the lengthy, curvaceous table accommodates varying occupancies, 5 people can work there – without feeling ‘most desks are empty’ - just as well as 20. We consider this non-binary approach crucial in shaping contemporary workspaces.
Cardboard, a truly circular material, is consistently sourced locally, and discarded cardboard effortlessly transitions into new, recyclable cardboard. The round shape of the tubes inbues them with structural strength while minimizing material usage. When configured in a wavy sequence, the room dividers become self-supporting structures, while remaining lightweight. Consequently, the resulting elements are easy to move around, extend, reconfigure etc. The same principle applies to the supports of the desks, tables, and seating, all designed with the next, yet unknown, update in mind. The economic, flexible and sustainable qualities of the cardboard tubes, combined with the tactile appeal of their round and soft textures, fit well with the ‘friendly minimalist’ ethos that defines the brand.
photography: Maarten Willemstein