Birkenstock London - soft brutalism

King’s Road in Chelsea has been a hub for creativity, culture, and style since the 1960’s—making it the perfect home for BIRKENSTOCK’s London Chelsea store.

The store’s design reflects Chelsea’s character, blending historical and modern influences. Natural materials like cork and leather—core elements of our iconic footbed—reinforce our commitment to quality, while earthy tones and minimalist forms create a welcoming atmosphere.

project in collaboration with ADH Design
images by Maarten Willemstein

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