Birkenstock Den Haag - contextual brand interpretation

This Birkenstock store brings together the rich architectural heritage of Den Haag with the iconic design language of Birkenstock.
From the rounded forms that echo the brand's signature footwear to footbed-inspired ironworks and stained glass-style graphics, every element draws from both Birkenstock’s DNA and the Art Deco influences that define much of Den Haag’s urban character.

images: Maarten Willemstein

Related projects

Olaf Hussein - curved gallery
Birkenstock - native materials only
COEF Eindhoven - an interior landscape
Birkenstock Pop-Up
Ace & Tate Amsterdam
Lumi3re - commercial dadaism
Birkenstock London - soft brutalism
Olaf Hussein HQ - continuous adaptation
Confetti - accessible edge
Roladin - hospitality monolith
Formo Berlin - office laboratory
COEF Leiden - soft modernism