Secrid Brandstore Rotterdam

Brand development and retail development for Secrid, resulting is the first monobrand store in Rotterdam, NL and various brandcorners and pop-ups.

Since the start of Secrid 20 years ago, the family-owned company continued to merge the founders backgrounds in fashion and product design to create pocket-sized essentials. Their award winning wallets can be found in over 5,000 selected stores worldwide, never compromising on the socially and environmentally sustainable principles of the company. Yearly, millions of wallets are produced in the Netherlands in cooperation with local suppliers and factories. Assembly is done at local social enterprises, ensuring 100's of disabled people of a financially independent livelihood.
The Secrid stores breathe the warm, friendly and intelligent company aura.

Location: Meent 2, 3011 JJ Rotterdam, NL
Size: 120m2 m²
Delivery: November 2019
Photography: Jan Luijk

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