Johan van Hasseltkade 205B
Johan van Hasseltkade 205B
We first find out who you are, and then translate this into a spatial experience that offers freedom of use.
We seek and are sought by those with guts, willing to explore their potential and take an authentic stand. The scale is irrelevant; we are triggered by content, not by size.
Studio Carbon is an Amsterdam-based strategic spatial design agency. From strategy to rollout and execution, we trigger your autonomy by uncovering your authenticity and potential. The project dictates the team; we collaborate with specialized designers and researchers, carefully selected according to the projects’ requirements.
Founded in 2017, Studio Carbon is owned and run by Pieter Kool, graduated Industrial Design Engineering from the TU Delft, the Netherlands. From 2004 to 2017 he worked for G-Star RAW as Global Creative Director 3D Design & Development, designing +1000 stores and Shop-in-Shops, +40.000m2 office space and trade fair pavilions - which resulted in the title ‘Engineer of the year 2013’ awarded by The Royal Dutch Association for Engineers.
Pieter is an energetic speaker and motivator. He frequently delivers keynotes on topics including brand development, retail trends and design strategy
OMA - Office for Metropolitan Architecture
The Entourage Group
Toni Loco Pizza
Columbia has a strong reputation in outdoor performance wear and is very credible in this market. For the Zalando Bread & Butter Berlin B2C Event, the brand expanded its reach to the world of lifestyle as well, which brought exposure to a new audience.
The Zalando BBB was a great platform to reach a lifestyle savvy audience in Europe. With the recent resurgence of sportswear and outdoor in the fashion world, it allowed for a natural bridge to tell the rich stories and innovation of Columbia, but with a fresh modern twist.
We were briefed to come up with a brand activation that could create PR buzz for Columbia in this event. The idea had to be smart, create impact and spread-ability for a relatively humble budget. From past experiences, we knew that most brands had bigger investments with larger stands and spectacular digital experiences. So we were looking to do the opposite.
When everyone in the fair went digital, we chose to go analogue. We felt that there was something irresistible about creating a stand that people could have a hands-on visceral experience. Like going to a fun fair, no one could resist a paintball shooting range Inspired by that idea, we created and carefully engineered a fully functional catapult system that allowed participants to customize t-shirts through shooting paint.
During the fair, sure enough, it attracted a lot of attention and people started queuing up to join. Equipped with multiple GoPros attached in the shooting cage, we were able to share the experience through various social channels.
Location: Bread&Butter, Berlin, GER
project: Activation at Zalando Bread&Butter Expo. Identity, Concept, Design, Engineering
Size: 80m2 m²
Delivery: Sept 2018
Photography: Lesley Weitjes