Johan van Hasseltkade 205B
Johan van Hasseltkade 205B
We first find out who you are, and then translate this into a spatial experience that offers freedom of use.
We seek and are sought by those with guts, willing to explore their potential and take an authentic stand. The scale is irrelevant; we are triggered by content, not by size.
Studio Carbon is an Amsterdam-based strategic spatial design agency. From strategy to rollout and execution, we trigger your autonomy by uncovering your authenticity and potential. The project dictates the team; we collaborate with specialized designers and researchers, carefully selected according to the projects’ requirements.
Founded in 2017, Studio Carbon is owned and run by Pieter Kool, graduated Industrial Design Engineering from the TU Delft, the Netherlands. From 2004 to 2017 he worked for G-Star RAW as Global Creative Director 3D Design & Development, designing +1000 stores and Shop-in-Shops, +40.000m2 office space and trade fair pavilions - which resulted in the title ‘Engineer of the year 2013’ awarded by The Royal Dutch Association for Engineers.
Pieter is an energetic speaker and motivator. He frequently delivers keynotes on topics including brand development, retail trends and design strategy
OMA - Office for Metropolitan Architecture
The Entourage Group
Toni Loco Pizza
A pleasant men’s department store for premium multi brand Coef Men.
In contrast with the brutalist concrete hull, refined circular elements are introduced, resulting in a clear-cut interior with a balanced atmosphere.
The store has a façade of twenty meter wide, at the Haarlemmerstraat in Leiden, and is embedded in a street full of small ornamented shop facades. Nine concrete columns dominate the square 400m2 concrete hull.
Physical shopping should be a rich physical experience in which your senses are activated.
• Coef men is a curated men’s department store centred around personal attention and quality service. A welcoming gesture is made with the wide space around bar, cash desk, seating elements and fitting area. Lavish material use quality and carefully designed and executed details further set the atmosphere for the high level of service.
• Maximum contrast between the rough, cold, and orthogonal concrete hull and the warm, refined, circular interior elements intensify the shopping experience.
The twenty meter wide facade consists of glass alone, turning the store into a display case. In every window segment another department of the store can be viewed.
Contrast has been sought not only with the sober concrete hull, but also in luxury levels of furniture elements. The premium collection needs no more than a modest socle, but the zones for people have been lavishly materialized.
An undulating twenty-five meter long maple wooden wall passes through the concrete hull that was stripped to its constructive essence. The wall starts as sneaker wall with 75 illuminated alcoves integrated. It flows into the fitting area, which is the most warm and intimate zone of the store. The undulating wall with integrated doors separates the public and private parts of the fitting zone.
A flexible and minimalistic furniture system is developed for the integration of mirrors, seats and accessory presentations. The concrete columns carry the large round presentation plateaus as if they are trays
With this project Carbon Studio and KUUB aim for a shop interior that celebrates physical shopping as a personal, social, tactile immersive experience. They utilize the benefits of the store location and quality of the existing structure in a design strategy with real materials and a flexible building system. Resulting in a comfortable shopping experience with clear-cut architecture